Hey, I’m Fox. I built the tool I wish I’d had.

I’ve been entertaining since I was a kid. My dad was a touring musician, an inventor and one of the funniest people I know, so I grew up surrounded by creative people and fell in love with the process of making things.

I’ve now spent more than ten years in entertainment and experiential marketing. I’ve acted, performed live comedy on stages across the country and overseas, produced music and video, edited, run social media and made content for fans all over the world. I co-produced a stunt dog show for a major theater and played its comedic relief. I also made Dead Tough, a Die Hard parody, with my friends and family. It’s a total mess, it’s full of charm, and I love it.

The Joker year

One of my favorite projects was bringing the Joker to life. We shot Dangerous Villain, a parody of Ariana Grande’s “Dangerous Woman,” complete with a jail set we built and hung from the ceiling.

When DC Comics and Warner Bros. ran a contest for the best Suicide Squad cosplayers in North America, I entered with two of my cast members as the Joker, Harley Quinn and the Enchantress. We won. The video went on to get millions of views, I got to meet Jared Leto, Margot Robbie and Will Smith, and DC and Warner Bros. were wonderful to work with. It opened the door to Comic Cons and to creators in Mexico, Brazil and Russia.

Within 30 days I went from about 13,000 followers to 100,000, and one of my posts became the number one Halloween costume meme that year. It showed me how powerful social media can be. It connects you with your audience: the people who are going to love what you do.

Why I built BrandGoblin

I know what creators actually go through. Not the dream part, the grind: the editing, the copywriting and the hundred small tasks that eat the hours you meant to spend creating. That’s where most projects quietly die.

It hits creators with ADHD, like me, the hardest. We start ten brilliant things and watch them stall before the finish line. I know that struggle firsthand, and I think a lot of creative people know it too.

I had a head full of ideas and I wanted to make them real: things you can hold and share. I also wanted to learn to build with AI while it was changing everything around us. That explorer’s itch became BrandGoblin AI, the tool I wish had existed. One sentence becomes a whole brand in about two minutes. Then the Studio, Creator Pro and Video to Social take the boring work off your plate, so you can spend your time creating.

And because I’ve felt what the right audience can do, BrandGoblin is built to help you grow, too: to stand out, build a following and grow a creative community around what you love.

Create more. Create better. Create faster. And have more fun doing it.

Every idea deserves a shot, no matter how wild it is or how many you’ve got. I want to help make the world a more amazing, wonderful and creative place to live. It’s a big goal, but I think we can get there one project at a time.

I’m a solo founder and a creator myself. I use BrandGoblin every week, and if you make something with it, I genuinely want to see it.