Why a Checklist Matters
Launch day is chaotic. A checklist turns "I think everything is ready" into "I know everything is ready." Run through these 12 items before you hit publish.
Identity
- ☐ Logo renders correctly at all sizes (favicon, header, social profile)
- ☐ Logo has both light and dark versions
- ☐ Brand colors are consistent across all pages and assets
- ☐ Typography is consistent — no rogue fonts
Copy & Messaging
- ☐ Tagline appears above the fold on the homepage
- ☐ Value proposition is clear in one sentence
- ☐ No placeholder text ("Lorem ipsum") anywhere
- ☐ All CTAs use active, specific language ("Start free" not "Submit")
Technical
- ☐ Meta title and description set on every page
- ☐ OG image set for social sharing previews
- ☐ Mobile layout tested on at least two screen sizes
- ☐ All links work — no 404s
After You Launch
Screenshot your homepage on launch day. It's a milestone worth documenting. Then set a reminder to revisit your brand in 90 days — after you've talked to real users, you'll have a much clearer picture of what's working and what needs to evolve.